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Adwlead Group

Privacy Policy

Effective date: 20 January 2026

This Privacy Policy explains how Adwlead Group LTD (“Adwlead”, “we”, “us”) collects, uses, discloses, and safeguards personal data when you visit our website, contact us, or engage with our affiliate marketing services.

1. Company details (Data Controller)

Legal name: Adwlead Group LTD

Company number: 16398878

Registered address: 7 Bell Yard, London, United Kingdom, WC2A 2JR

Contact: support@adwlead.com

2. Scope

This policy applies to:

  • Visitors of our website and landing pages that we own/operate.
  • People who contact us or submit business inquiries.
  • Advertisers, publishers (affiliates), and partners engaging with our services.

3. Personal data we collect

A) Data you provide

  • Contact details (name, email, company name, role) when you reach out or apply to work with us.
  • Business information (vertical, traffic sources, geo targets, messaging) shared during onboarding.
  • Any content you submit in forms, emails, or messages to our team.

B) Data collected automatically (website usage)

  • Technical data: IP address, device type, browser, operating system, language, approximate location (country/region).
  • Usage data: pages visited, clicks, scroll depth, referrer/UTM parameters, timestamps, and general interaction events.
  • Log data: server logs and security events (fraud prevention, abuse detection, system integrity).

C) Affiliate/marketing parameters

  • Tracking parameters (e.g., campaign IDs, click IDs, publisher IDs, sub IDs) used to attribute performance.
  • Aggregated performance metadata provided by advertisers or tracking systems (depending on integration).

Note: Some tracking identifiers may be considered personal data in certain jurisdictions if they can identify a user indirectly.

4. Cookies & analytics

We use essential cookies for core site functionality and security. We also offer an optional “Advanced analytics” setting. Your choice is stored in your browser to avoid asking you repeatedly.

Essential cookies (always on)

Used for security, basic site operations, and preference storage (such as cookie consent).

Advanced analytics (optional)

  • Google Analytics (GA4) in full mode (analytics cookies enabled).
  • Microsoft Clarity (session insights / behavioral analytics).

If disabled, Google Analytics runs in a restricted mode (Google Consent Mode) intended to avoid setting analytics cookies. Microsoft Clarity will not load.

You can change your choice anytime via the cookie preferences interface (where available), or by clearing your browser storage for this site.

5. Purposes of processing

  • Operate and secure our website, prevent abuse, and maintain service reliability.
  • Communicate with advertisers/publishers and respond to inquiries.
  • Measure site performance, improve UX, and optimize marketing (only where consented for advanced analytics).
  • Affiliate attribution and reporting (tracking performance, preventing fraud, resolving disputes).
  • Comply with legal obligations and enforce our terms.

6. Legal bases

Depending on context, we rely on:

  • Consent — for optional advanced analytics and non-essential tracking.
  • Legitimate interests — security, fraud prevention, service improvements (where permitted).
  • Contract — to provide services and manage advertiser/publisher relationships.
  • Legal obligation — compliance with applicable laws and regulatory requirements.

7. Sharing and disclosures

We may share data with:

  • Service providers (hosting, security, analytics) acting as processors.
  • Advertisers, networks, and tracking platforms for attribution/reporting where required.
  • Professional advisors (legal, accounting) where needed.
  • Authorities where required by law or to protect rights/safety.

We do not “sell” personal data in the traditional sense. We use tracking and attribution mechanisms to operate affiliate marketing services.

8. International transfers

Some vendors (e.g., Google, Microsoft) may process data outside the UK/EEA, including in the United States. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) and vendor compliance programs.

9. Data retention

We retain personal data only as long as necessary for the purposes described above, including legal, accounting, and reporting obligations. Retention can vary depending on the type of data (e.g., security logs vs. business correspondence vs. analytics).

10. Security

We use reasonable technical and organizational measures designed to protect data from unauthorized access, loss, misuse, or alteration. However, no online system is 100% secure.

11. Your rights

Depending on your location and applicable law, you may have rights including access, correction, deletion, restriction, objection, and data portability. To exercise rights, contact us at support@adwlead.com .

12. Children

Our services are intended for adults. We do not knowingly collect personal data from children.

13. Changes to this policy

We may update this policy from time to time. The effective date above indicates when this policy was last revised.